Izumo Fuji Brewery

The Izumo Taisha is one of Japan’s most cherished shinto shrines, and the centerpiece of this small town. Mount Fuji is Japan’s national symbol. The brewery named their sake “Izumo Fuji” to celebrate both symbols, local and national. 

In Japan, shrines have specific powers for which visitors pray. Izumo Taisha’s power is “en musubi,” “the tying of bonds.” Visiting the Izumo Taisha can bring you positive relationships in romance and in business. Locals joke that so many singles come to pray that they might not leave alone!

Toshi Imaoka, the brewmaster and director of the brewery, makes his sake in the spirit of Izumo Taisha. He hopes his sake will bring people together to form long bonds, with his sake, too!